In 2015, it launched a campaign inspired by popular baby memes, using the approach as a way of appealing to and engaging millennials. Smile Train is a global children’s charity that works to help children with cleft lip and palate repair. Meanwhile, Nickelodeon takes snippets from its shows to create them, meaning that the content is guaranteed to grab the attention of fans invested in a particular character or programme.Įight effective examples of quizzes in content marketing Smile Train When you're the first one awake on Saturday morning /4SAY9AneTn
#DOMINO MEME TEMPLATE TV#
Nickelodeon capitalises on this to create content (and promote its TV schedule) for Twitter and Instagram.īasing them on simple but relatable topics for children like living with parents, watching television, or feeling excitement about a new episode of a favourite cartoon – the memes are effective at engaging young viewers.
Memes tend to be popular because they convey relatable emotions and scenarios. By combining timely newsjacking with memes, this example created a somewhat short-lived but still memorable splash of engagement for the brand. One of the most effective parts of the campaign was the fact that it encouraged user-involvement, turning suggestions from followers into new film posters. The Wolf of Waffle Street #OscarNomNoms /q1HktcfllZ In 2014, however, it created an entire set of memes on the back of what is always a popular topic on social media – the Academy Award nominations.ĭubbed ‘OscarNomNoms’, it created a number of spoof film posters, including ‘Waffle of Wall Street’ and ‘August: Sausage County’. Seamless, the US online food delivery service, often uses humorous imagery across its digital channels.
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The memes combine professional photography with quirky illustrations, cleverly promoting its product as well as a tongue-in-cheek sense of humour. Personally, I think it worked well, putting a high-end spin on what is typically an easy and low-effort form of content. Some were put off by the luxury brand’s attempt at high-jacking internet culture – others championed its refreshing and bold approach. guy she says I shouldn’t worry about”.Īs you might expect, the campaign has divided opinion. For example, one compares a mundane watch with a Gucci version, using the caption “me vs. The #TWFGucci campaign involved the brand commissioning artists to adapt well-known memes to feature Gucci watches.
Luxury retailers do not typically use humour or viral trends in marketing, instead relying on polished and carefully crafted content to mirror their exclusive and high-end nature. Surprisingly, Gucci recently decided to lower its tone, using memes as part of an ad campaign for its new ‘Le Marché des Merveilles’ timepiece collection. In turn, this can also help to build authenticity and the identity of a brand. Usually, memes do not feel like an ad or promotion for a product, instead engaging users on the basis of being funny, clever, or irreverent. In fact, this is one of the main reasons this example (and the medium in general) tends to work. It creates memes that are both relatable and humorous to animal-lovers, which ensures that they are shared thousands of times (regardless of whether or not users are fans or followers of the brand itself). Barkbox, a subscription service for dog treats and toys, recognises this, making up the majority of its Instagram content with animal-related memes. Memes are perfectly aligned to the highly visual nature of Instagram. So, which brands do it well and why? Here are a few examples, and a few key points to remember.
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